Measles Market Trends, Size, Segments, Key Growth Drivers, Technology and Forecast 2035

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Measles is entirely preventable, yet its resurgence highlights vulnerabilities in global public health infrastructure.

Measles Resurgence Raises Global Health Concerns in 2025

May 2025 – Global Health Watch — Once thought to be on the brink of elimination in many regions, measles has made a concerning comeback in recent years. Health experts worldwide are sounding the alarm as vaccine hesitancydisrupted immunization programs, and global travel contribute to rising case numbers — even in countries with historically strong public health systems.


What Is Measles?

Measles is a highly contagious viral disease caused by the measles virus (MeV). It spreads through respiratory droplets from coughing, sneezing, or close personal contact. Just being in the same room with an infected person can lead to transmission — the virus can linger in the air or on surfaces for up to two hours.

Common symptoms include:

  • High fever

  • Cough

  • Runny nose

  • Red, watery eyes

  • A characteristic red rash that typically starts on the face and spreads downward

Though often seen as a childhood illness, measles can lead to severe complications, including pneumonia, encephalitis, blindness, and even death — particularly in young children and immunocompromised individuals.


Why the Resurgence?

Several key factors are contributing to the re-emergence of measles:

? Decline in Vaccination Rates

Due to misinformationanti-vaccine sentiment, and pandemic-related disruptions, global measles vaccination coverage has fallen below the critical threshold of 95%, the level needed to maintain herd immunity.

? Global Mobility

Increased international travel enables the virus to spread rapidly across borders, leading to outbreaks even in areas where measles was previously eliminated.

? Missed Childhood Immunizations

COVID-19 caused widespread delays in routine childhood vaccination schedules, particularly in low- and middle-income countries. UNICEF and WHO estimate that millions of children missed their measles shots between 2020 and 2023.


Recent Outbreaks

In early 2025, health authorities in several countries, including the United StatesUKIndia, and parts of Africa, reported significant measles outbreaks. In some regions, hospitalizations increased due to severe complications, prompting urgent vaccination drives.

For example:

  • California, USA: Over 200 confirmed cases in a school-linked outbreak

  • Nigeria: Over 10,000 suspected cases in early 2025, straining regional health resources

  • Eastern Europe: Rising measles infections fueled by vaccine misinformation campaigns


The Role of Vaccination

The Measles, Mumps, and Rubella (MMR) vaccine remains the most effective way to prevent infection. Two doses provide about 97% protection. The World Health Organization (WHO) recommends routine immunization of all children and periodic catch-up campaigns in regions with immunity gaps.


Global Response

Public health organizations are ramping up their response:

  • WHO and UNICEF have launched emergency measles vaccination initiatives in 40+ countries

  • CDC in the U.S. is increasing surveillance and issuing updated travel advisories

  • Several governments are implementing school-entry vaccination requirements and digital tracking systems for immunization records


Final Thought

Measles is entirely preventable, yet its resurgence highlights vulnerabilities in global public health infrastructure. Strengthening immunization programs, combating vaccine misinformation, and ensuring equitable access to vaccines are essential to prevent further outbreaks and protect future generations.

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